Chris Cohen Speaks About What's Ahead with Stoke City

Assistant coach Chris Cohen talks about his arrival at Stoke City and his relationship with football from a young age, which led him to become a coach. A great connoisseur of the sport, he will work alongside Steve Schumacher.

His path is very focused on improving the team, the players, and contributing with his knowledge in the best way possible to The Potters. His statements were insightful about his life and especially about what he wants to achieve at Stoke City for the upcoming season, aiming for significant improvement compared to previous years.

"I tell a player that I'm going to improve them. Most of the time, it's simply making them aware of where the areas are that might need improvement and deciding how it looks. If they take responsibility for it, there’s a much higher chance they’ll do it rather than me or any of us on the sideline shouting at them. It's worked quite well in the past, and I hope it works well now."

- Chris Cohen

His extensive study and progress as a technical assistant have been fundamental in promoting footballers, and at a young age, he has a great track record to strengthen every team he’s been with. In this case, what lies ahead for Stoke City will be extremely positive for the development of the players and, clearly, for the team's unity.

"Sometimes you have to accept that they are going to fail. Often you improve by failing and figuring out what to do better. Anything good requires a lot of failure to become good; it's about how long you let something happen before realizing it needs to change."

- Chris Cohen

Cohen sees failure as part of the improvement process, emphasizing that the success of many is thanks to past failures. Mistakes improve players, and from there, you constantly learn what to focus on and make decisions on the field.

READ MORE: Potential Loans from Stoke City for the Next Season

"That’s why I’m very excited about this season. It’s a high-risk, high-reward strategy that the manager is playing. If we can coach it well enough and if the players buy into it, which I’m sure they will because it’s a very exciting brand of football, then the results can be spectacular."

- Chris Cohen

The upcoming season for The Potters looks more than positive, and despite waiting for more signings, the two that have been made are going in the right direction. However, they still need that attacker who can contribute goals to Stoke City, and it is hoped that The Potters will find him in the market.